Empathy and Creativity: A Conversation with Former Nike Designer Aaron Cooper

In this episode of the Cars and Kicks Show, host Jacques, Erik, and Nick welcome Aaron Cooper, a former Nike designer known for creating some of Nike Basketball's most iconic sneakers. The conversation delves into Aaron's journey from a creative upbringing to becoming a renowned designer, discussing the challenges he faced, the importance of mentorship, and his design philosophy. Aaron shares personal stories about his family, his experiences at Nike, and how he navigates dark days while finding inspiration in creativity. In this conversation, the speakers explore the emotional connections people have with footwear and cars, emphasizing the importance of focusing on people rather than profit. They discuss the role of empathy in design, the balance between intellectual and emotional intelligence in creativity, and the significance of collaboration in the creative process. The conversation also touches on the unique appeal of the Firebird and the solace found in creative pursuits. In this engaging conversation, Aaron Cooper discusses his vision for the future of sports and culture, emphasizing the importance of creativity, community, and listening to the younger generation. He reflects on the transition from play to work, the significance of cultural artifacts, and the legacy he hopes to leave through his design work. The discussion highlights the need for safe spaces for children to play and the power of imagination in fostering creativity.

Connect with Aaron Cooper: https://www.instagram.com/aaron.ac.cooper/

Connect with us: https://www.carsxkicks.com

Chapters

00:00 Introduction to the Podcast and Guest

03:03 Aaron Cooper's Journey to Design

05:48 Creative Upbringing and Early Influences

08:58 The Path to Nike and Early Career

11:56 Overcoming Personal Challenges

14:59 The Importance of Mentorship and Support

17:54 Design Philosophy and Career Choices

21:04 Navigating Dark Days and Finding Light

23:20 The Emotional Connection to Footwear and Cars

24:43 The Importance of People Over Profit

26:50 The Role of Empathy in Design

29:14 Balancing IQ and EQ in Creativity

33:05 Reading Between the Lines in Design Briefs

35:13 The Collective Responsibility in Product Creation

40:03 The Importance of Collaboration in Creativity

41:50 The Unique Appeal of the Firebird

44:32 Finding Solace in Creativity

48:11 Envisioning the Future of Sports and Culture

51:30 The Role of Creativity in Youth Sports

52:40 Listening to Children: The Power of Imagination

54:47 The Transition from Play to Work

56:47 Cultural Artifacts and Community

01:01:23 Legacy and Impact in Design

The Cars and Kicks Show is hosted by:

Jacques Slade is a multifaceted creator that explores the world of footwear and sports through the lens of culture. Through sneakers and golf, Jacques has cultivated an industry leading voice in the industry that can be seen online and on television. Or he is just an idiot. The jury is still out on that.

Erik Valdez is a husband, father, actor, producer, and creator, whose passion and knowledge for cars is unmatched. You might have seen him on shows like General Hospital, Graceland, or Superman & Lois. He’s driven in the Continental Tire SportsCar Challenge, the Baja 1000, and the number of cars he’s owned would rival the how collections of many sneakerheads.

Nick Engvall is a consultant and creator who helps brands make more authentic connections with their customers. His obsession with cars and sneakers both toe the line of unhealthiness that is best described as, overly passionate. If he’s not recording podcasts, he’s probably at the burrito shop or chasing down ocean sunsets.